Most of us these days understand what a QR code is and they are increasingly being used more within marketing for products or services.
This all sounds very good, but given what a QR code actually does a lot of people are misunderstanding how to market them.
Visit many websites these days and you will find them plastered over quite a few pages in an attempt to simplify the site visitors efforts in targetting what the code is intended to do.
Okay, it looks good on a webpage, sure it makes a company appear to be in touch with the digital demands from todays consumers. Placing a QR code inside a webpage can be quite pointless…
A growing number of consumers these days are using mobile devices for web browsing, its a proven fact, and over time they will almost certainly become the majority in comparison to conventional browsing methods.
So placing a QR code within a webpage is, and will more over time, a pointless task.
Its a waste of budget to have somebody stuff a website full of fancy code icons, a waste of payroll to conduct the meeting that decided on the idea, and a lack of experience for the individual that came up with the ‘fantastic’ idea of using QR codes on their website.
To market them properly they should be placed within flyers, leaflets or other means of promotions where the viewer can physically scan the code with their mobile device to follow its intentions.
If you are going to throw money at investing towards having QR codes inside your website then at least chuck most of the finances towards inserting browser detection and redirection, and understand the analytics attached to your site. It may seem like common sense to do this, but its surprising how many people do not follow these simple rules towards their marking or brand targetting.
Digital World of Darius 